What are the common traits among those hot products of September 2021？（From Alibaba International website seller's perspective）
The first week of Alibaba International website data shows that all industries have achieved good performance, the first week of the apparel, auto and motorcycle parts, home appliances and other industries, the first week of the turnover is more than 50% year-on-year growth, including a year-on-year surge of more than 4000% of the super-hot products (such as beach bikes, etc.).
Why did these popular industries fall in this year's September Sourcing Festival? What is the deeper logic behind the first week's hot items? What are the lessons that can be summarized and reused by merchants on Alibaba's international website platform?
Next, I will take you a brief review to see the logic behind the popular industry, hot products ~
Fitness clothing and lingerie were sold out. The buyer's determination is to treat themselves well.
The big data of the first week of the September Purchase Festival showed that the apparel industry had the fastest growth in transaction value, up 77% year-on-year, ranking first among all industries.
From the perspective of transaction value dimension, fitness training clothes, women's sweaters, casual dresses and other categories ranked the most, and the year-on-year growth of transaction value reached 239%, 443% and 450% respectively.
From the perspective of paying buyers, men's sweatshirts and hoodies, body-shaping underwear and men's T-shirts were among the TOP 3 most popular items among buyers, with year-over-year growth of 62%, 29% and 26% in the number of paying buyers.
Behind the doubling growth of these categories is that buyers are becoming more and more "love themselves". The "report" shows a significant increase in searches on the topic of "personal spending" - a sign that people are finding new ways to treat themselves as a reward for overcoming the challenges of the epidemic and a reward for overcoming the challenge of the epidemic.
For example, lingerie items have become a key part of women's search trends in the wake of the epidemic. Google searches for the keyword "shapewear" have also increased significantly as the demand for body management has grown among women.
Electric scooters have become the industry's new favorite. "Party buyers" are coming back.
The big data of the first week of the September Purchase Festival showed that industries such as beauty and personal care, sports and entertainment were among the TOP 10 in terms of transaction growth, among which the growth rate of electric city leisure bicycles, refrigerated boxes and electric scooters reached 87%, 960% and 165%.
The hot sales of these categories are directly related to the fact that people are keen to return to the daily party time. "The report shows that people are searching for "party places" and so on. Visiting friends and relatives to make up for missed parties due to quarantine will become a major theme scenario as the epidemic eases.
It is worth noting that another derivative of offline parties, "wigs", still has a very bright future. Wigs are an immediate need for black women in their daily lives. The headcover wig products have gained a large number of buyers because of their product characteristics of being directly wearable, easier to operate, comfortable and natural to wear and air permeable.
Mugs and pet toys doubled growth, and people have a strong true love for the home gardening industry.
The big data of the first week of the September Purchase Festival shows that the home gardening industry continues to soar, with the transaction value occupying the first place while still maintaining a high growth rate of 47%.
From the transaction value dimension, water bottles, mugs and pet toys sold the best, with transaction value growing 161%, 120% and 260% year-on-year.
From the perspective of paying buyers, pet apparel accessories, pet cleaning and grooming supplies and mugs were among the Top 3 most popular items among buyers, with 84%, 78% and 76% year-over-year growth in the number of paying buyers.
Under the epidemic last year, we said that the home can not go out, giving rise to the home gardening industry boom.
The "report" tells us that this high growth trend will continue in the long run. Despite the fact that people are gradually going out for recreation, some of them still have their own backyard, carefully and secretly put the wind, such as "small backyard ideas", "what to plant" and other keywords search volume, annualized growth of more than 80%.
It is worth noting that since the second half of last year, people have been bored at home for a long time, but also began to pursue new and exotic, active search for fun things.
Candles as the mainstay of the autumn and winter home, this year is particularly popular two new and exotic styles, respectively, "Cereal Candle (cereal candles)" and "Bubble Candle (bubble candle), businesses can focus on.
In addition to the industry hot products, I will share with you three new insights.
Well, after briefly reviewing the logic behind the hot industries and categories in the first week of this year's procurement festival through the buyer's perspective, I believe at this moment you are very clear about how to layout the selection of products and seize the market opportunities.
After the epidemic era, the cross-border e-commerce industry is showing new changes and vitality. Each change, seized, is our business opportunity.
Finally, I have three new insights I want to share with you, and I hope they will be useful to you.
First, cross-border live streaming is normalized.
In the first week of the September Sourcing Festival, the average daily live streams on the Alibaba International website grew 141% year on year, the number of merchants grew 112%, and the number of buyers watching increased 169% year-on-year. Compared to last year, all of them are doubled growth. At the level of business opportunity communication, the opportunity is always there, it depends on the way you grasp it.
Second, buyers are starting to focus on the scene and emotional experience.
So you can add some emotional care, whether it's presenting the product page or explaining life, to build a warm and joyful atmosphere in a more family scenario.
Third, the Southeast Asian market is growing rapidly and has a bright future.
Outside of the traditional European and American markets, emerging markets such as Southeast Asia have shown considerable growth momentum. In the first week of the September Sourcing Festival, Alibaba international site from Southeast Asia orders continue to grow, including home gardening, package printing, mineral metallurgy listed in the top three, the growth rate also reached an amazing 420%, 214% and 169%!
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