Amazon Global Site
Amazon's globalization is to adapt to the trend of economic globalization. Before 2011, only American citizens or American companies could enter Amazon as a third-party seller to open a store, and Amazon has strict supervision over the entry information. Yamajin started its global store opening a business in early 2012, to help sellers from various countries enter Amazon more easily. Yamajin's global stores are divided into the United States, Canada, Mexico, United Kingdom, Germany, France, Spain, Italy, Australia, Japan, India, Turkey, the Middle East, and Brazil according to countries and regions.
1. Amazon America
As the world's largest retail market, the United States has always been an advocate of global free trade. Amazon, as a very mature online e-commerce shopping platform in the United States, occupies at least 45% of the market share. From the initial online bookstore to the current integrated shopping platform, after 2012, it has greatly enriched the product categories of the US station by attracting third-party sellers. Here, Chinese sellers have contributed most of the products.
The number of Amazon Prime members in the United States has exceeded 100 million, and almost everyone will use the Amazon platform to shop. Amazon's FBA can be delivered in the United States within 2 days.
The website of Amazon America is https://www.amazon.com/ , and the website is as shown in the figure below:
2. Amazon Canada
The Canadian account belongs to Amazon's North American account. When the Amazon North American account is opened, the Canadian account is opened together with the US account, and it can be switched in the background with one click, as shown in the following figure:
Canada has a population of more than 36 million, with a large area and sparse population. Although the tariff is high, the Internet penetration rate is very high, and it has a high acceptance of overseas products. The reason why most Amazon sellers fail to do a good job is that Canada is backed by the United States, with the sparsely populated territory, and is not open to overseas companies to invest in Canada. However, the Canadian online shopping market is growing rapidly every year.
As a discerning Amazon seller, you should pay attention to this market. The Canadian market is more suitable for early profitability. There are four reasons: Canada and the United States are English-speaking countries, and there is no language barrier; it is close to the United States, and buyers demand similar to the United States; Amazon's official policy on Canada is relatively loose; Canada, as a city close to the Arctic, belongs to the cold state, sellers Can develop exclusive products for the Canadian market.
The website of Amazon Canada is https://www.amazon.ca/ , and the website is shown in the figure below:
3. Amazon Mexico Station
Mexico's account belongs to Amazon North America, but 95% of Amazon sellers choose to ignore Mexico station directly. Mexico does have a big gap with the United States in purchasing power, logistics, and customs clearance. However, Amazon, Walmart, and Alibaba have invested heavily in Mexico, and Amazon is building new warehouses in the suburbs of Mexico City. Many sellers are also starting the Mexican market. NS.
Mexico’s online shopping market is developing rapidly. Locals like to place orders from international e-commerce shopping platforms and are willing to accept delivery times within 5-8 days. From this point of view, Amazon's FBA is in line with local people's habits and is extremely competitive. Amazon launched a Prime membership plan for Mexico in 2017, and Prime members can enjoy a 2-day express delivery service.
The website of Amazon Mexico is https://www.amazon.com.mx/ , and the website is shown in the figure below:
4. Amazon Europe
Amazon Europe is the most popular market for sellers after the US, and it is also a market full of opportunities because the signal that the European market sends to cross-border e-commerce sellers is that the product is highly profitable.
The European station shares a seller account. At present, the European station is officially opened to the outside world in five countries: Britain, Germany, France, Italy, and Spain. Because Europe is a mature capitalist market economy, local people generally have higher living standards and better welfare policies, so when shopping online, the quality of the product is often more valued than the price. Especially in some small-language countries, there is generally no consensus on overseas product brands. This gives Chinese cross-border e-commerce sellers a good opportunity to register a local brand by themselves, and directly compete with international brands through a series of marketing, but there is no brand recognition in consumers' minds.
Although the European market is highly profitable, because of the perfect taxation in European countries, Amazon sellers generally use FBA to ship goods, so they need to register the tax number of the 5 countries to operating normally.
5. Amazon Australia
The Australia site is a new site launched by Amazon in 2017. Some sellers have already settled in 2018, but third-party sellers have not received much traffic because the platform is still in the promotion period. It is also because it is a new station, so the growth potential of the Australian station is huge.
At present, eBay has the largest market share of online shopping in Australia. Compared with the American market and the European market, the Australian market has many advantages: 1. English is the mother tongue; 2. The geographical location in Oceania;3. Per capita living standards Very high, willing to accept higher-priced imported products; 4. The local postal service is inefficient.
If Amazon can quickly develop FBA delivery services in Australia and achieve delivery time limits such as 2-day delivery and 4-day delivery, I believe it will establish a strong barrier to competition on the eBay platform, and it will be good news for Australians. There are about 1.2 million Chinese in Australia, and these people are very convenient for Chinese sellers to carry out their operations.
The website of the Australia site is https://www.amazon.com.au/ , and the website is shown in the figure below:
6. Amazon Japan
The Japanese market is very unfamiliar even to traditional foreign trade practitioners. Amazon sellers of cross-border e-commerce can be said to be the first batch of pioneers in retail trade with Japan. For enterprises, although the Amazon Japan market is not as big as the US market, Amazon Japan is very suitable for Chinese sellers. The reasons are as follows: 1. The population of Japan exceeds 100 million; 2. It is easier to open a store; 3. Convenient logistics; 4. Don't worry about KYC; 5. The profit margin is huge.
The website of Amazon Japan is https://www.amazon.co.jp/ , and the website is shown in the figure below:
7. Amazon India
The Indian market is currently recognized as a very potential market. The current Indian market is equivalent to the Chinese e-commerce market 10 years ago. India is a relatively poor country, so it is extremely sensitive to product prices. However, according to surveys, there is 200 million middle class in India.
Let’s take a look at some of India’s requirements for foreign-invested companies.
(1) Enterprises investing in India must be in the form of joint ventures.
(2) There must be an Indian or Indian company holding at least 51% of the shares.
(3) The tax rate for all imported goods is generally 30%.
These three points are the basic policy of the Indian government for foreign investment, and no one can be an exception. Of course, the Indian government stipulates that a single retail brand can be 100% owned by foreign capital. In other words, if cross-border e-commerce sellers want to enter the Indian market, they must either register a wholly-owned Indian company or use a Chinese company, and find an Indian who owns at least 51% of the shares.
Australia’s tax rate is only 10%, while India’s tax rate is 30%. GST tax number is a qualification that Amazon sellers must have to use FBA to ship goods.
Another point is very important for cross-border e-commerce sellers. The Indian government stipulates that to protect the sound development of the country’s industry, any foreign-invested company’s market share in India should not exceed 30%. This is reflected in Amazon India. Amazon only has Third-party sellers, not self-employed.
The website of Amazon India is https://www.amazon.in/ , and the website is shown in the figure below:
8. Amazon Turkey
Amazon Turkey was opened on September 20, 2018. It belongs to an emerging market, so it has not been incorporated into the introduction of Amazon Europe. Turkey is a strong traditional manufacturing country in Europe, with a population of 75 million, 41% of whom are young people under the age of 25. Many young people have given up their traditional shopping habits and switched to online shopping, and the local mobile Internet has developed rapidly, and many people use mobile apps to shop.
On the whole, the entire European market has great room for growth. The Turkish market is clearly a dark horse, giving many cross-border e-commerce sellers counterattacks and powerful factory sellers the opportunity to build international brands. Of course, Turkey is also a small European country, and almost all of them communicate in Turkish.
The website of Amazon Turkey is https://www.amazon.com.tr/ , and the website is shown in the figure below:
9. Amazon Middle East
Souq was founded in 2005 and is headquartered in Dubai. It is the largest e-commerce platform in the Middle East. In 2017, Amazon acquired Souq and became a subsidiary of Amazon, known as "Middle East Amazon." Now, it is clearly stated on the Souq website that it is an Amazon company and has a dedicated Amazon Global Store entrance. In the Amazon global store, users in the Middle East can buy products from other Amazon websites.
Chinese sellers have the following advantages when doing Amazon Middle East:
·The Amazon Middle East site covers 7 countries in the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Bahrain, Oman, and Qatar. The language is English or Arabic. Chinese sellers have no language barriers.
·The number of monthly visits to the Middle East station exceeds 70 million, and more than 20,000 sellers provide local consumers with nearly 10 million selections from 21 different categories. The local light industry in the Middle East is underdeveloped and is extremely dependent on imports, which is absolutely good news for Chinese sellers.
Consumer electronics is the category with the largest proportion of sites in the Middle East, and the penetration rate of smartphones in the UAE ranks first in the world. Fashion and lifestyle cosmetics are ranked second and third. In particular, the proportion of online sales of beauty products is 11%, which is higher than that of the United States (8%) and the United Kingdom (9%).
The website of Amazon Middle East is https://uae.souq.com/ae-en/ , and the website is shown in the figure below:
10. Amazon Brazil
Amazon began to allow third-party sellers to provide electronic products to Brazilian consumers in 2018. This is another business that Amazon has developed in the Brazilian e-commerce market after the book business.
Brazil, as a country in Latin America, that is, South America, the Brazilian economy has been undergoing rapid development, but the overall economic situation in Latin America is not very good. But Brazil is still the largest retail market in Latin America, and Brazil is definitely the blue ocean market in the current cross-border e-commerce market. Brazil has a population of 200 million, and 80% of the population is covered by the Internet. In addition, Brazil's online e-commerce retail market share only accounts for 5% of the total retail market.
At present, the fastest-growing market for Amazon is India, followed by Mexico, and finally Brazil.
The URL of Amazon Brazil is https://www.amazon.com.br/ , and the website is as shown in the figure below:
Hi, I am Rogers, the webmaster of Woospy, a blog writer and a normal E-commerce businessman. I have been running Amazon and Shopify stores for more than 3 years. During the period of running my own stores, I've been super aware of the exhaustion and helplessness of doing e-commerce business sometimes. This is the main reason why I created Woospy. There are over 300 tools and software I used or knew collected on this site. I believe these tools, software, and tutorials can provide other sellers with a lot of inspiration and improve their efficiency to some extent.
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