12 marketing strategies to improve the conversion rate of your Shopify store!
Are you looking for ways to attract customers and increase visits to your website?
With these effective e-commerce marketing strategies, you will be able to attract new customers, build relationships and trust, and win back customers you think you have lost.
In this article, we will introduce 12 e-commerce marketing strategies in the following key areas:
- Content marketing
- Email marketing
- Social media
- Search engine optimization
- Reposition the advertisement
- Public Relations
Are these the only viable e-commerce marketing strategies? Absolutely not!
But they are the way we serve our customers again and again. Let's get started.
Set up a blog
Blogging is a good way to build a loyal and long-term audience, but you need to follow a method to achieve your goals.
Starting a blog is like starting a business.
In the beginning, you will offer a range of products or themes. As your audience grows, your market segment will expand to include related projects. This will naturally increase your audience, and that's exactly what you want.
Create content around audiences and goals
Different content will work differently for different audiences, so pay attention to the buyer personas and the best content for each stage of the sales process to ensure you're using the right content for the people you're trying to reach.
For example, for lead generation, you want to make sure that your content is search engine optimized and that you are always publishing high quality content. You can also use closed content on your blog or standard lead generation pop-ups to increase leads.
To guide people through your sales channels and create a more personalized experience, you can use field quizzes or surveys sent through email marketing.
You can even create YouTube videos or podcasts for visitors; that's what you think is useful to them.
91% of consumers check email every day, which is why email is still the first channel of communication. Moreover, compared with other marketing methods, it has better conversion effect and higher average order value.
What we want to say here is that you need to include email marketing in any list of e-commerce marketing strategies.
Add your email list
By far, pop-up windows and options are the best ways to add e-mail lists from network traffic. You can use them in any rhetorical language and set them to appear at the appropriate time.
For example, you can create a pop-up window for your Pinterest visitors and ask them to register your email list:
Segment your email list
Subdividing the email list can help you increase the open rate and click rate and reduce the number of unsubscriptions. In addition, when your communication is more personalized, customers are more likely to establish contact with you, and are more likely to trust you and buy from you. Audience feature is the most commonly used subdivision method, but it is not the most effective one. Isn't that interesting?
If you want to know, behavior-based segmentation is the most effective.
Automate your email marketing
It's great to send news bulletins, and you should definitely do that. But sending targeted, planned and (better) automated email sequences to create common vocabularies is the gold of email marketing.
A good example of how effective email marketing sequences can effectively increase revenue is the sequence of abandoned shopping cart emails. Take a look at our post on how to create an abandoned shopping cart auxiliary mailbox strategy to transform your plan.
You can also set up a series of automated educational emails to bring prospects to higher-selling "best-selling" product emails to facilitate conversion.
Automated email marketing is a great way to turn more prospects into customers. Use the guide to create an effective automated email marketing series.
Until recently, social media was really seen as an effective competitor for marketing budget funding. Even so, every new platform that enters the mix must prove that they can also be used for marketing purposes.
What we're thinking about here in particular is Snapchat, but a few years ago, we were probably talking about Instagram or Pinterest.
Social media marketing is more than just tweeting and remembering pictures. Each platform has a specific audience who are looking for specific types of content and participation. Therefore, not only do you need to publish on each platform used by your target audience several times a day, but you also need to make sure that the right content is published on each platform, and that you don't use too much repetitive content between platforms. and don't publish too much or too little.
There are two simple things you can do that can have a significant impact on your social media marketing:
Share user-generated content
Provide fans with a way to show you their love and share it with the Internet.
Create a topic tag that your followers can use on their posts to let you know that you can share content. This is a good way to share images of actual customers wearing your clothes or enjoying your product. And when you share these pictures and posts from your corporate account, your fans will feel a little excited, special, and more loyal to your brand.
A quick look at REI's Instagram feed shows almost nothing other than user-generated content.
Use video content
People who browse the Internet just like video. Seriously, 90% of online shoppers say product videos can help them make purchase decisions, while 37% of viewers can actually fully watch the average online video.
With tools such as Instagram stories, Facebook Live,Snapchat,Periscope and other real-time streaming, it is easier than ever to reach users. You don't always have to make exquisite feature films.
Search engine optimization.
SEO is the strategic and natural use of keywords in website content to improve search engine rankings and bring more traffic to the site. This is a huge topic, and if you are not familiar with it, we will provide the ultimate SEO guide that will change your life.
Your business should implement several amazing e-commerce marketing strategies involving SEO. Once we start creating content for the site, we can show you where and how to use keywords in the content to achieve SEO success.
Currently, we have only one e-commerce marketing strategy related to SEO, and we can consider the following factors:
Create original content
If you simply copy and paste the manufacturer's description of the product you want to sell and ship from the website, you will confuse the search engine because of duplicate content.
This means that search engines can't tell which site is the original, so "SEO" is split between them, leading to a decline in both rankings.
The best option is to create your own unique content for all the content on the site.
Not every collaboration requires Nike x Kanye West's Yeezys.
In fact, most collaborations must be smaller, such as the Instagram giveaway collaboration between @ startplanner and @ studio80design:
Through cooperation, brands in similar areas can stand out from other audiences who may have similar interests. These collaborations can take different forms:
Launch joint products (e.g. Yeezys of Nike's Kanye brand).
Co-host competitions or gifts
Look for influencers in your industry
There are tools to find influencers in your industry with which you can connect for some collaborative marketing. Some of the best we found were BuzzStream,FolderWonk and PeerReach. You can find more information about them in the posts we just linked.
Reposition the advertisement
Compared with other e-commerce marketing strategies we have discussed, it is true that the price of advertising may be very high. However, we have been placing ads and paying for them because they work properly.
Focus on repeated visits
Customers will not buy when they visit an e-commerce site for the first time. Well, they can, but they rarely do, so it's best to refocus ads on repeat customers by adding some code called pixels on your site.
If you think about the code from a non-marketing perspective, it keeps track of who visited your site, what they browsed, what they bought, and even what they put in their shopping cart but didn't buy.
You can then use Facebook or Google to run redirected ads to keep your product and brand in front of previous visitors.
Ordinary old public relations.
Whenever public relations appear, it is usually in the context of correcting someone's bad reputation, but this is not the whole story of public relations. The focus of public relations is to maintain a positive brand image and improve brand awareness. And, yes, it's nice to monitor your brand to make sure nothing bad explodes before you don't know what's going on.
Here are two e-commerce marketing strategies that can help you keep a close eye on brand, brand loyalty and image and their peaks:
Become an expert in the industry
By signing up for HARO (helping journalists), you can get free media coverage, build brand awareness, and establish yourself and industry experts.
Several times a day, you will receive requests from journalists who ask experts to interview their stories. They will include backlinks to your site in their published stories.
Give free gifts to increase customer loyalty
Starting at $29 a month, you can use the Shopify app Secomapp to offer special offers and free gifts to customers. If you cannot solve this problem, you can check the customer's appreciated sales days or other incentives at any time.
Rewards and discounts are not necessarily large to have a significant impact on the goodwill that customers generate when considering your brand.
You have it! You can immediately start using the 12 best e-commerce marketing strategies to achieve the success of these transformations!
Hi, I am Rogers, the webmaster of Woospy, a blog writer and a normal E-commerce businessman. I have been running Amazon and Shopify stores for more than 3 years. During the period of running my own stores, I've been super aware of the exhaustion and helplessness of doing e-commerce business sometimes. This is the main reason why I created Woospy. There are over 300 tools and software I used or knew collected on this site. I believe these tools, software, and tutorials can provide other sellers with a lot of inspiration and improve their efficiency to some extent.
Bro, hope you can enjoy my collection here! Hang on there and the best time is coming!
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