The trend of e-commerce product selection in 2022: inventory of 8 categories and 20 hot-selling products
The selection of products is the foundation and foundation of e-commerce, and the selection of good products is the beginning of the success of e-commerce sellers.
Choosing the right product can make your marketing get twice the result with half the effort.
Product selection is a very difficult task. We need to compare a large number of data and analyze the consumer demand of various countries and regions. Products that are too popular and too minority are not the best choice for us to make a profit.
2021 can we enter the market and sell the best-selling products in 2022?
The answer must be no, it is obviously not worth entering the Red Sea.
In this article, combined with the sales data of Shopify2021, I will bring you 8 best-selling categories and 20 trend products in 2022. I hope I can give you some inspiration.
- Household goods & Decoration
- Make-up and hairdressing
- Environmentally friendly type
- Sports trend
- Fashion clothing
- Motor vehicle related products
- Office& stationery
Household goods & Decoration
In everyone's memory, the period of the explosion of household goods and decorations must be the period of the new crown epidemic in 2020. Everyone stayed at home and couldn't go out, so they began to fiddle with all kinds of decorations in the house.
Now, throughout 2021, people's enthusiasm for home decorations has not abated at all, and it seems that they have formed a good habit of decorating their homes during the epidemic. According to foreign media forecasts, home decorations will continue to grow by 4.8% between 2021 and 2026.
In the category of home decoration, I would like to focus on 4 products:
(1) Household carpets
Why do you recommend carpets?
First of all, looking at the data, the carpet market is expected to grow by 4% between 2022 and 2026.
Consumers in North America, South America, Europe, Oceania and other markets will give priority to carpets when choosing home decoration. After the epidemic, the real estate economy recovers, and the first thing many people do when they move into their new homes is to choose new carpets.
The carpet not only has a functional doormat to prevent dust and dirt from entering the home but also has extremely aesthetic and artistic value in the living room and bedroom decoration. When the carpet is on the shelf, it can be classified according to the use scene.
Bedding is not only the four-piece set we often talk about, blankets, sheets, mattresses, pillows, cushions, sheets, duvets, quilts and so on are all bedding.
The functional requirements of consumers for bedding are comfort, hygiene and improving sleep. At the same time, bedding will be used as part of decorating the home. Beautifully designed bedding is very popular and is expected to grow by 6% between 2022 and 2026.
(3) Household reception
The demand for household storage containers, also known as household storage containers, has always been there and will continue to sell well in 2022. Help people organize and store clothes, food, supplies and other household items. Good-looking storage containers can also be used for home decoration. Overseas consumers especially like to choose appropriate storage containers according to their own storage items and room style.
(4) Kitchen towels
According to research by IMARC Group, the market value of kitchen towels will reach 20.9 billion US dollars by 2026 and will maintain moderate growth in the next few years.
Kitchen towels can not be ignored in the category of household goods. Disposable or recycled towels used to clean furniture surfaces, especially kitchen stoves, are absolutely popular products.
(5) Decorative bottle
According to official Shopify data, global orders for decorative bottles on Shopify reached 438% growth (YOY) in 2021. Among them, British consumers are the main buyers.
Decorative bottles come in many different forms, and bottles that can meet any decorative needs, such as traditional vases, pottery urns and jars, are very popular.
Warm Tip: I think the ceramic products of Jingdezhen in China is a good choice. You can also recycle old bottles for artistic creation and transformation, and sell designs, which is also a very unique selling point.
Make-up and hairdressing
Headscarves can be regarded as eternal fashion accessories.
Google trends show that the number of searches for "Headscarf" has been growing steadily.
In addition, headscarves are not greatly affected even in a recession, which belongs to the impulsive consumer goods under the "lipstick effect". The price is low and wins by volume.
I suggest that sellers who sell headscarves can create headscarf matching programs for product display and marketing according to hairstyle fashion trends.
It can be said that the competition in the false eyelash market is relatively fierce, but there is still good room for development.
The global market for false eyelashes is worth $1.37728 billion in 2021 and is expected to reach $2.04661 billion by 2028; the compound annual growth rate is 5.8 percent.
Therefore, although there are many competitors, the market volume is increasing, and it is also an evergreen product that can be sold continuously.
(3) Manicure tablets and lengthening nails
Straight men always have an incomprehensible attitude towards girls' manicures, but manicures are a common hobby for girls all over the world.
Compared to going to a nail salon, a large number of overseas consumers will try to buy their own nail DIY manicure (mainly because the labor cost is high, the manicure shop is too expensive).
Google Trends has also seen a big increase in searches for "Nail extensions", proving it to be an increasingly popular trend project.
Environmentally friendly type
This is a fairly new hot-selling trend and will continue to receive attention over the next 30 years. All countries in the European Union are in the process of ecological transformation, which will be completed around 2055.
Consumers are becoming more and more aware of the consequences of climate change, and many people will spontaneously save energy and reduce emissions in their daily lives, including the purchase of environmentally friendly products.
For cross-border sellers, especially those who want to build brands, products made of environmentally friendly materials may be a good choice to build brands in the next few years.
In this big category, let me give you a list of two good products:
(1) Cork notebook cover & Mobile phone case
Considering that the laptop market is expected to grow at a compound annual growth rate of 31% between 2022 and 2028, there is also a huge demand for laptop cases for its accessories. This biodegradable laptop case made of cork is a hot-selling product. At the same time, people are also very interested in degradable mobile phone cases.
Warm Tip: you can also flexibly use the consumer demand for POD (Print on demand- print on demand) products to this category.
(2) Cork compostable yoga mat
Yoga has become more and more popular in the past few years and has become one of the 10 most popular fitness activities in the world. The market capitalization is about $11.6 billion in 2021 and will reach $15.2 billion in 2026. Combining yoga mats with ecological sustainability trends is the perfect choice for new brands.
The sports category is also a popular category formed during COVID-19's pandemic. In the post-epidemic era, people's demand for sports categories has gradually shifted from indoor to outdoor.
From sportswear to accessories to sports equipment (weightlifting, exercise bikes, rackets, balls, etc.) are all products that we can sell.
Take a look at 2 popular products in the sports category with me:
(1) Sports and leisure products
The main audience of sports and leisure products are teenagers and young people between the ages of 20 and 30, and their demand for comfortable and good-looking clothes, shoes and hats in outdoor sports has contributed to the rapid growth of this category.
Choosing to sell this category need to pay attention to your price, because in online shopping, most consumers want to find more cost-effective products than traditional offline stores.
Under this product category, net shoes have attracted a lot of attention in 2021 and have become a necessary item for urban sports, and the demand is still growing.
(2) Outdoor sports kettle
This is one of the most searched products under the sports entry, and the annual order volume is also very considerable. The most important thing is that the cost is low, which is suitable for new sellers.
Fashion categories are very attractive to women and men who pay attention to appearance, but the competition is also very fierce and the return rate is relatively high.
However, due to the huge market demand, many sellers are willing to take a piece of the pie in this field.
So, I still found two of the latest hot items about fashion clothing for you.
Sellers who are already selling clothes might as well develop the bikini lingerie line before the summer of 22.
People affected by the epidemic who cannot go to the seaside must be looking forward to the next summer.
However, considering the problem of return and exchange of such goods, sellers with weak supply chain capacity are advised not to enter the market easily.
Warm tip: selling bikinis and underwear with other items, such as high-waisted pants and jackets, is more effective than pushing bikinis directly.
(2) Body shaping clothes
Strictly speaking, body-shaping clothing is not a fashion item, but many people use it to get a better figure when dressing up.
Or the same suggestion, with other clothes for sales effect, is better.
(3) Minimalist jewelry
Jewelry, a niche market, has also been in a hot state in recent years. To ask which products are the most popular, the answer must be "minimalist jewelry".
Google trend data around the world show that consumers have conducted frequent and extensive searches for this kind of product "Minimalist jewelry", but there are not many stores selling online.
The global order growth (YOY) of the toy category in Shopify reached 1239%, and the best-selling country is Canada. In the first half of 2021, the global toy market reached 110.97 billion US dollars, showing explosive growth.
The toy product line includes action dolls, handicrafts, building blocks, dolls, games and puzzles, baby toys, youth electronics, plush toys, replicas of mini cars, exploration toys and outdoor and sports toys.
In addition, there are reading toys and flying toys, whose global orders also increased by 294% and 275%, respectively.
According to the data, the average number of searches for the word "TOY" is 1.8 million per month, and it is on the rise, so it is a category worthy of attention.
Motor vehicle related products
(1) Motor vehicle accessories
The global order growth (YOY) of auto parts in Shopify is 326%, and the best-selling country is France.
Sales of auto parts on the Shopify platform have risen sharply over the past few months, and the number of stores selling such products has also grown, which is expected to grow by 3.8 per cent a year by 2028.
The parts of a motor vehicle include:
Warm Tip: operating this kind of product requires strong professional ability, it is best to have a more mature auto parts supply chain and sales experience in China.
(2) Vehicle navigation related products
Shopify Global order growth (YOY): 323%.
Best-selling country: Brazil.
According to Keywords Everywhere, the term "GPS navigation" is searched about 3600 times a month. People are also searching for variants such as "GPS car navigation system" and "built-in car navigation system", which are searched 1300 and 480 times a month, respectively.
Under this category, we can sell the following items:
GPS box protective cover.
GPS navigation bracket.
Chargers and adapters.
Warm Tip: in addition, hikers may also need handheld GPS, and handheld GPS products are also a good business opportunity.
In 2021, this product reached 540% global order growth (YOY) in Shopify, mainly in the United States.
In the past few years, new multi-functional writing tools have emerged, such as a stylus, ink of different colors and pencils of all sizes.
The main customer base and best-selling products are as follows:
Student: colored pencils and pens.
Artist: brushes of different colors.
High-income group: brands of high-end pens (with a sense of design).
Enterprise: a practical Writing tool.
Warm Tip: it is very important to find your target customer base and reduce the market segment.
(2) Office chair
Global order growth (YOY) for office chairs at Shopify reached 30.4 percent.
The surge in demand was also triggered by the home-office trend caused by the epidemic.
Although offices have been fully restored at home, there are still many people abroad, especially in the United States, who work from home, and good office chairs can help them work more efficiently and reduce chronic back pain. it can even reduce the cost of chiropractic caused by sitting posture.
Trend data from Keywords Everywhere show:
A number of searches for office chairs: 1220000 / month.
Ergonomic office chair: 90500 / month.
Home office chair: 49500 / month.
Office chairs for sale: 49500 / month.
So you need to target ideal customers, for example, your target audience is students, then your marketing may need to target their parents.
If you are selling products to businesses or working adults, you can market them directly to them.
The products that are popular every year will not change fundamentally.
If you have studied the best-selling products in 2021, you may have seen some of these products, and they are also hot products sold online in 2022.
This proves that the category has not declined over time, or even is growing rapidly, which means that there is a large market demand for this kind of product, which is enough to accommodate newcomers.
Hi, I am Rogers, the webmaster of Woospy, a blog writer and a normal E-commerce businessman. I have been running Amazon and Shopify stores for more than 3 years. During the period of running my own stores, I've been super aware of the exhaustion and helplessness of doing e-commerce business sometimes. This is the main reason why I created Woospy. There are over 300 tools and software I used or knew collected on this site. I believe these tools, software, and tutorials can provide other sellers with a lot of inspiration and improve their efficiency to some extent.
Bro, hope you can enjoy my collection here! Hang on there and the best time is coming!
Please specify source if reproducedThe trend of e-commerce product selection in 2022: inventory of 8 categories and 20 hot-selling products | Woospy