How to select right product and set marketing strategies for TikTok?

TikTok 2weeks ago Claire
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TikTok is a platform that is growing rapidly now, with a global MAU of 560 million and a fairly large global traffic covering 75 languages and 150 countries and regions. For cross-border e-commerce, TikTok is a new platform that can be tried and broken through.

TikTok has been downloaded more than 2 billion times on App Store and GooglePlay worldwide.

India, China and the United States are the countries with the most downloads, accounting for 30.3%, 9.7%, and 8.2% respectively.

Minus the 196.6 million downloads of Jitterbug in China, the overseas version of TikTok is about 1.8 billion times!

So how should we calmly analyze and actively respond to the traffic bonus period?

How to select right product and set marketing strategies for TikTok?
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For TikTok, what kind of e-commerce customers and products suitable for it?

TikTok suitable products, e-commerce for the daily consumption of large products.

Suitable for the station class can quickly start the volume, more testing of selected products.

Mature regions: the Middle East, Japan, followed by Europe and the United States, Southeast Asia, South Korea.

How to select products for foreign countries?

TikTok itself is a UGC platform, the platform itself does not produce content, the user is both a consumer of content, but also as a producer of content. Now there are fewer advertisers on it, so as long as you do a little better, you can get a lot of traffic.

Europe and the United States

For Europe and the United States, highlight the creative features and fit the needs of young audiences; gift accessories category, sports electronics, smart home performance is good. Now Europe and the United States is the burst of which products?

First of all, we recommend a few hot products for European and American:

Household products due to the outbreak of the epidemic

Electronic products that are similar to our daily life

The necessary accessories for ladies who love beauty

Jewelry belongs to popular fashion products. Among them, TikTok is a very good platform for businesses.

Japan

The most popular types of video content among Japanese users: talent shows, life records, games and cute pets. TikTok landed in Japan in August 2017 and quickly gathered popularity thanks to rounds of fierce marketing. At the end of November of the same year, TikTok debuted at number one on the free list of Japanese software stores. The following year, the "TikToker Challenge" was held at the beginning of the year and received over 60,000 submissions, and the winning entries were shown on four giant advertising screens in Shibuya, Tokyo during the week of March 19-25. All these activities have made TikTok a big market in Japan.

Japanese hot products:

Clothing and accessories

Electronic products

Smart Home

Japan is a developed country with a relatively high ARPU (average revenue per user), and a relatively prosperous secondary and otaku culture, which is very suitable for the dissemination and development of short videos, and in TikTok's view is a relatively high-quality market.

Middle East

In January-February 2020, TikTok ranked second and first in downloads in the UAE and Saudi Arabia, respectively. From Jan. 1, 2019, ByteDance officially launched TikTok in Dubai, after which it swept other markets in the Middle East (Saudi Arabia, UAE, Egypt, etc.). Among them, Saudi Arabia and the UAE are the most developed markets for social media in the Middle East with high Internet penetration. Gen X and Gen Y in the Middle East are loyal users of Facebook and Twitter, while Gen Z prefers video apps such as TikTok, Snapchat and Instagram.

Middle East hot products:

Beauty

Car-related

Hand tools

Electronics

Smart Home

What do customers need to equip and consider in advance?

  1. the customer according to their goods to determine the final placement of those products?
  2. video material.
  3. What is the actual audience of the product?
  4. tagline and keywords, if other media are promoting completely can be borrowed, as a reference for TikTok Ads.

Recently, from the overall placement effect, due to the strong growth of TikTok's traffic, the overall advertising e

  1. the customer according to their goods to determine the final placement of those products?
  2. video material.
  3. What is the actual audience of the product?
  4. tagline and keywords, if other media are promoting completely can be borrowed, as a reference for TikTok Ads.

Recently, from the overall placement effect, due to the strong growth of TikTok's traffic, the overall advertising effect (ROI) of TikTok is better than other channels, so it is recommended to seize this wave of traffic dividends. TikTok ads can be placed in Europe and the United States, and the shopping cart function is also gradually facing the market, and domestic well-known KOLs have also entered, but before entering, it is still recommended that you make a preliminary analysis of yourself and the market.

WOOSPY

Hi, I am Rogers, the webmaster of Woospy, a blog writer and a normal E-commerce businessman. I have been running Amazon and Shopify stores for more than 3 years. During the period of running my own stores, I've been super aware of the exhaustion and helplessness of doing e-commerce business sometimes. This is the main reason why I created Woospy. There are over 300 tools and software I used or knew collected on this site. I believe these tools, software, and tutorials can provide other sellers with a lot of inspiration and improve their efficiency to some extent.
Bro, hope you can enjoy my collection here! Hang on there and the best time is coming!

Copyrights:Claire Posted on January 7, 2022 1:58 am。
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