Introduction to the Prospect of OZON
Ozon, also known as "Russian Amazon", founded in 1998, is the only multi-category integrated B2C e-commerce dark horse platform in Russia, and it is also the fourth largest e-commerce market in Europe.
Ozon platform has the most complete logistics facilities in the Russian e-commerce industry and provides door-to-door distribution services across 11 time zones for Russian customers. Based on an 11.4 million Russian customer base, more than 3 million unique visitors every day, and a sound infrastructure + business team, Ozon's sales grew by 135% in the first quarter of 2021 compared with the same period last year, and Ozon will continue to grow at a high speed in the coming years.
Introduction to the advantages of Ozon:
1. The only multi-category integrated e-commerce platform in the Russian market.
2. Ozon accounts for 62% of the Russian e-commerce market share.
3. Russia has 100 million Internet users, and the Internet coverage rate is as high as 85% of the average daily UV:5760000 of Die Ozon.
4. Ozon logistics covers more than 130 cities, 2100 locations and 75% of local people in Russia.
5. High brand recognition and high evaluation among Russian consumer groups because of the comfortable shopping experience of users.
6. The platform is standardized, with few sellers, high profits, and no annual fee and deposit.
7. APP and PC cooperate with each other to promote the sales of many kinds of tooltips.
Ozon best-selling category and urgent shortage category:
Russians mainly shop online and account for 60% of China, 14% of the United States and 7% of Japan.
Best-selling categories: clothing, 3C, mobile phone accessories, sporting goods, household appliances, etc.
Urgent shortage categories: children's toys, telecommuting, school supplies, pet supplies, etc.
Ozon entry conditions:
1. Business license (Chinese version) or business license (English version).
2. Wanlihui, pingpong account and public account.
The Ozon platform settles twice a month according to the orders that have been signed by the seller, and the settlement threshold is up to US $1000, with a cumulative payment of US $1000. As Ozon is now manual payment, the workload is relatively large, this just set the settlement threshold, and then this threshold is estimated to be gone.
At this stage, the Ozon platform is self-delivery mode, Chinese sellers can only be sent to Russian buyers through third-party logistics. Any warehouses and overseas warehouses in Russia are temporarily closed to foreign sellers, only to sellers in Russia, but have to pay a 20% storage fee.
Although Russia is the 11th largest economy in the world, its e-commerce market is still in its infancy. In the past few years, the e-commerce platform has maintained a steady growth rate. From 2016 to 2019, Russia's e-commerce growth rate was 24%. According to market research, Russia's e-commerce growth rate will be maintained at about 27% every year. According to the Russian market GMV growth rate of 144% in 2021, the market size is expected to reach 23.3 billion in 2021.
Russian online sales account for only 5 per cent of Russia's total retail market, well below the global average of 12 per cent. The proportion of Russian online shoppers increased by 10 per cent in 2019, and 42 per cent of Russians regularly shop online, double the proportion five years ago. This is a market with great potential, and it is also one of the largest e-commerce markets in the "Belt and Road Initiative" strategic area. Ovzinnikov, a partner of data perspective, a Russian analysis company, said the Russian e-commerce market was showing "explosive growth".
Hi, I am Rogers, the webmaster of Woospy, a blog writer and a normal E-commerce businessman. I have been running Amazon and Shopify stores for more than 3 years. During the period of running my own stores, I've been super aware of the exhaustion and helplessness of doing e-commerce business sometimes. This is the main reason why I created Woospy. There are over 300 tools and software I used or knew collected on this site. I believe these tools, software, and tutorials can provide other sellers with a lot of inspiration and improve their efficiency to some extent.
Bro, hope you can enjoy my collection here! Hang on there and the best time is coming!