SEOBook is an online SEO training program and comes with tools, videos, a private member's forum, and so much more. It helps to acquire customers and enter new markets.

Seobook

  • Auditing

  • SEO Management

  • Rank Tracking

  • Advanced Rank Tracker

  • Referral Source Tracking

  • Ranking Monitoring

  • URL Builder

  • Tools can only provide helpful information and estimates. Don't let tools make your mind up for you!
    • Don't expect precise quantitative analysis from keyword tools. Almost every market has some seasonality to it.
    • Use tools for qualitative and relative analysis. You can see which word is likely to be more important and roughly by how much without knowing precisely how many people will search for it next month.
    • People tend to typically use language in similar patterns. If there are 14,000,000 search results for ["car hire"] and only 2,000,000 pages for ["hire car"] then odds are car hire is a more common search term.
    • Most keyowrd databases consist of a small sample of the overall search universe. This means keyword databases tend to skew more toward commercial terms and the core/head industry terms, with slighlty less coverage of the midtail terms. Many rarely searched for longtail terms are not covered due to database size limitations & lack of commercial data around those terms. Plus if those terms were covered, there would be large sampling errors. Google generates over 2 trillion searches per year and claims 15% of their searches are unique. This means they generate searches for over 300 billion unique keywords each year. The good news about limited tail coverage is it means most any keyword we return data on is a keyword with some commercial value to it. And with Google's Rankbrain algorithm, if you rank well on core industry terms then your pages will often tend to rank well for other related tail keywords.
  • Since we estimate search network traffic, any sampling error is amplified due to the difference in traffic that may happen across different locations, search services, and time (e.g. seasonality).

Depending on your topic / vertical and your geographic location the search engines may have vastly different search volumes. The tool can only possibly offer approximations. Exact search volumes are hard to find due to vanity searches, click bots, rank checkers, and other forms of automated traffic. Exceptionally valuable search terms may show far greater volume than they actually have due to various competitive commercial forces inflating search volumes due to automated search traffic.

 

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