Google Search Console

Google Search Console

A free tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google

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Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

Key Features

SE0 performance analysis is the information that Google officially provides to you (website ranking, exposure, clicks)

The function of submitting sitemap, backlink anti-fraud documents… etc. to communicate with Google

Monitor the crawling status of search crawlers when they crawl your website

Monitor whether SEO-related technical work is used correctly (schema, AMP)

SEO-related basic settings (website country, preferred domain)

Relevant Navigation

Provide 1000 free keyword suggestions

PageSpeed Insight

PageSpeed Insight

Google's official speed measurement tool, recommended for mobile terminals

Deepcrawl

A cloud-based, web-crawling solution that helps enterprises to diagnose and fix technical and performance issues caused by poor SEO.

Semrush

Keyword artifact: search volume of keywords in different countries, as well as ad clicks, keyword difficulty

Serpstat

I often use this tool to write articles for self-question and self-answer promotion. Generally, I will not tell people who are not familiar with it.

Merkle Schema Generator

Several tools are available in order to generate schema like Google Structured Data Markup Helper

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