Tracking custom data to improve and optimize affiliate performance.
One of Awin’s key features is the use of advanced data tracking, allowing brands to parse numerous values directly to Awin along with basic sale information. Awin tracks and dynamically awards commissions based on 254+ advanced data points to help retailers analyze and understand trends across their customer base, informing optimization strategies surrounding ideal partnerships and accurately measuring incrementality – all of which is enabled through the Awin Advertiser MasterTag. The tag integration is only required once to leverage this unique solution, along with many other benefits to overcome todays’ digital challenges.
Data is a fundamental component of any affiliate marketing program and the wealth of data available across the industry has seen its use become increasingly sophisticated. Over the years, Awin expanded the number of data points (or parameters) that are tracked and reported on, allowing advertisers to make informed decisions around their program. This can typically include a customer number to understand repeat purchase, more in depth product information and delivery details for a retail client.
Combining customer demographic and product-level details at the confirmation page, these data insights support customer segmentation across affiliate programs to tailor offers and content accordingly. The retail and fashion sectors have also readily adopted mobile as a transaction device compared to wider retail, with mobile sales up 16% on retail in general. Bringing advanced data points alongside device-level performance and even cross-device tracking, Awin advertisers have a holistic view of how customers are interacting with their brand, and understand what paths lead to generating loyal and repeat purchase customers.
Examples of data points to improve affiliate program growth:
Loyalty/Membership Number: Understand how often a customer returns through the channel and which publishers motivate repeat purchases
Product Brand: Track product brands to aggregate and compare product sales and product affinities driven across the current publisher base
Unit Price: Split out the unit price of an item as a proportion of the total basket amount
Product Category: Categorize products to ease product group analysis by publisher
Previous Purchase Date: Distinguish the customer as new or existing to determine purchase latency and any performance variations by promotional type/affiliate
Discounts from RRP from the Basket: Analyze the impact of discounting on purchasing behaviors
New or Existing Customer: Identify publishers effective at driving new customer acquisition
The Awin Advertiser MasterTag allows for many important functions like advanced data point capture, strategic/innovative technology partnerships, plus the integration with a brand’s mobile experience, to ensure a complete picture of channel data. Awin works with brands to discover and reward contributors throughout the customer journey based on the unique value placed on specific interactions according to client KPIs (ex: rewarding influencers on the value they drive or rewarding coupon publisher based on new vs. existing customer rations). This ensures spend is continuously optimized to drive more valuable customer activity, having a positive long-term impact on ROI.
Awin is the only platform that enables channel performance alongside a data-led multi-touch attribution to accurately measure marketing spend, helping clients achieve incremental revenue growth tied directly to sales performance at 16:1 ROAS.
The platform’s data compliant and comprehensive e-commerce tracking is powered by Awin’s MasterTag to set first-party cookies that respect consumers’ browser privacy settings, avoiding tracking prevention and ensuring a brand’s full visibility into all consumer touchpoints.
Transparency across all web-based activity enables retailers to determine and optimize the performance of each individual promotional partner and to maximize ROAS.
Advanced tracking and multi-touch attribution.
The seamless integration with Awin’s data-led multi-touchpoint attribution partner, SingleView, provides brands with accurate, non-biased metrics and a holistic view across all marketing channels.
In understanding the true value of each channel in the customers’ journey and how different channels work together to improve conversion rates, brands can realize strategic performance goals and improve their channel incremental ROAS by 42%.
Additionally, Awin’s Bounceless Tracking sets the new standard for tracking accuracy.
Built with a privacy-by-design approach, Bounceless sends a prospective customer directly to e-commerce sites without any tracking redirect via Awin servers.
Asynchronous calls via MasterTag produce significantly faster consumer journeys and better shopping experiences that yield higher conversions and more sales while direct links boost SEO and retain full referrer visibility.
In fact, brands using Bounceless Tracking increased their partnership conversion rates by 4.2%.
Publisher discovery and strategic technology partnerships
In pairing platform enabled partner discovery with expert recommendations, Awin actively promotes partner development across 211,000+ active publishers, influencers, bloggers and mass media sites.
Alongside more traditional partnerships, the Awin Advertiser MasterTag offers seamless, plug-and-play access to innovative technologies and service providers, optimizing performance and driving new customer acquisition across desktop, mobile and app.
The custom campaigns are designed to: Increase AOV and conversion rates Drive new/content site traffic
Personalize your website Enhance search visibility Data, insights and expertise Awin provides intelligent, strategic direction for growth across all verticals, offerings and solutions by leveraging unique data-driven insights across 254+ data points with 20 years’ experience leading the industry from the largest global network.
The ethical treatment of personal data is core to Awin’s values, and the wide range of standard and advanced reports are designed to support affiliate campaign objectives.
Private and public partner management flexibility Awin’s private network solution gives brands the flexibility and control to manage direct partnerships in a fully-branded environment while using Awin’s award-winning technology.
Express sign up forms and expediated approval processes fast-track invitations to seamlessly activate publishers.
Awin’s private network solution is a direct brand extension, perfectly placed to drive incremental revenue through influencers, brand ambassadors and other select, exclusive business partners.
adMission Awin is the first network to produce a critical solution aimed at reducing the risk of ad disclosure for publishers and advertisers alike. Activated easily via Awin’s Publisher MasterTag, adMission automatically serves ad disclosure content with all links, not just affiliate links and is network agnostic.
eBay Partner Network is an affiliate program run by eBay. It offers affiliates an opportunity to profit on 1,1 billion listings the platform hosts. eBay is one of the oldest online commerce sites and it allows the eBay Partner Network to leverage all this long history and established reputation to offer a top-notch affiliate marketing service to affiliates to profit with.