Key features include keyword research, competitor analysis, backlink analysis, rank tracking and SERP analysis.
The toolset has a keyword tool that helps SEOs to see competitors' rankings for the top keywords, find keyword ideas with historical search volumes and trends.
It includes search results for more than 50k locations so marketers can optimize the content on their websites accordingly and get more organic traffic.
Marketers can use the SERP analysis tool to find out how hard it is to rank on the first page thanks to detailed SERP preview with authority metrics and SERP features that influence the click-through rate.
The rank tracking tool comes with daily rankings, aggregate metrics that show the overall progress and with interactive shareable ranking reports.
Backlink analysis can be done via their other tool that calculates the link strength, categorizes backlinks and shows a website preview to evaluate the potential of the referring websites.
If you don't want to use the web apps they have a browser extension for Chrome and Firefox that use the key data from the tools.