Let's take shein.com as an example to see what the tool can query? The opponent’s ppc budget and seo traffic value
What are the core keywords of organic traffic? Ranking, search trends, traffic estimation, CPC price.
CPC landing page
Purchased Google and Bing/Yahoo ads
Keywords purchased on Google and Bing/Yahoo
PPC data statistics and SEO data in the most recent month
Major PPC and organic traffic opponents
It's a bit like an introduction to a word in a dictionary. I usually use this tool to write articles that are semantically related. For example, if the topic of an article is about weight loss, then I actually need to add "exercise" to the article. The words "oatmeal" and "calories" help search engines to understand the content of this article